Why Digital Marketers Need to Get More Personal
What does personalization really mean? You’ll be forgiven if you have absolutely no idea. As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden...
View ArticleWhy CMOs Should Stop Being Addicted to Pay-per-Click Ads
Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. In all, this...
View Article4 Lessons from Responsive Design for CMOs
Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. According to data from a December 2012 study conducted by...
View Article
More Pages to Explore .....